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HANDCRAFTED

Made with Love and Skill. Every special piece in our collection is handmade by skilled and dedicated artisans. We put traditional craftsmanship into all our items, and each piece reflects the care and hard work of the hands that created it, using techniques passed down through generations.

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CONSCIOUS

Being conscious is more than a belief, it is a commitment to harmonizing desirability and responsibility. Our secret weapon? Eco brass—because looking fabulous shouldn't harm the planet. Fresh water pearls, Swarovski crystals, and algae beads add the perfect flair, all selected with Mother Earth in mind. Our team isn't just employees; they're family. We try to provide a secure and uplifting environment. From upcycling scrap materials to using digital over print, and packing our beauties in eco-friendly goodness, we're hoping to move towards a better, more conscious future—one piece at a time.

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ARTISANAL

Our artisans are like family to us. We team up with local craft experts in Mumbai and Jaipur, and our jewelry makers have skills passed down through generations. Our 'Maestro jeweler,' Bikash Mondal, has been with us since day one. He's like a magic wizard with jewelry, turning the impossible into reality.

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Describe in a few words your special products, collection, or brand.

SWETA GUPTA

EXECUTIVE DESIGNER &  HEAD OF PRODUCTION DESIGN